Asian American Day Festival
The Asian American Association of Boston is a Boston-based non-profit organization focused on promoting cultural and artistic exchanges, unity, and collaboration between the Asian communities and other communities of the Greater Boston Area.
In 2016, the organization proposed the second Saturday of September as Asian American Day, which was officially recognized by the City of Boston as well as Massachusetts Governor Charlie Baker on a statewide level.
Creating eye-catching promotional event posters as well as a complete re-design of the sponsorship informational booklet.
The Challenge
The Process
Established a cohesive identity centered around the color red—a color respresenting joy, celebration, and auspiciousness in many Eastern cultures.
